About Us
Welcome to Neon Dream! Curated for kids, loved by all.
We're a mama-owned and operated gift shop specializing in thoughtful, stylish, and high-quality gifts for babies and kids up to age six. We prioritize organic, sustainable products whenever possible, but above all, we choose items that are beautiful, practical, and made to be loved. We believe great gifts should be accessible to all, so we offer a curated selection at a range of price points—so you can find something special no matter your budget.
With so many beautiful children's brands and products out there, finding the perfect gift can feel overwhelming. That’s where Neon Dream comes in. Our mission is to discover, edit, and curate a selection of the best baby and kids’ products—from emerging brands to well-loved favorites—so you don’t have to.
Meet Alee.
Hi, I’m Alee—founder of Neon Dream, commercial insurance professional by day, and proud boy mom to the funniest, sweetest 9-year-old, Kingston.
As the go-to gift buyer in my family, I’m always on the lookout for the best children’s products—ones that are beautiful, practical, on-trend, sustainable, or just plain thoughtful. But let’s be real—life gets busy, and I’ve grabbed a last-minute big-box store find or a gift card more times than I’d like to admit. (Fellow last-minute shoppers, I see you!) That’s why I created Neon Dream—to offer a carefully curated selection of baby and kids' goods, making it easier to find the perfect gift or everyday essential without the endless searching.
When I’m not working or curating for the shop, you can find me exploring Austin with my family, whipping up spicy dishes in the kitchen, practicing yoga (hello, final Savasana!), indulging in maki rolls, or tackling a fun DIY project.
Neon Dream launched in September 2021, and while we’re still growing in the baby and kids' retail world, we’re so thrilled to be on this journey with you. Thanks for being here and for supporting our small shop—we’re so happy to have you!
xo, Alee