About Us

Welcome to NEON DREAM!

We're a mama-owned and operated gift shop specializing in thoughtful, stylish, and high-quality gives for babies and kids up to age 6.  At Neon Dream, we're passionate about unique finds with a focus on organic, sustainable products that parents and kids will love.

With so many beautiful children's products out there, finding the perfect gift can feel overwhelming.  That's where we come in.  We carefully curate a collection of our favorite items from both up-and-coming and well-loved brands.  Our ever-changing selection is a handpicked mix of contemporary children's goods that make shopping simple, fun, and inspiring.  

Meet Alee.

Hi, I'm Alee--the founder of Neon Dream and proud boy mom to the funniest, sweetest 9-year old.  When I'm not working my full-time job in Commercial Insurance, you'll find me running every aspect of the shop--my passion project turned dream job. 

Outside of work and shop life, I love exploring Austin with my family, whipping up spicy dishes in the kitchen, practicing yoga (hello, final Savasana!), indulging in maki rolls, or tackling a fun DIY project.  

Neon Dream launched in September 2021, and while we're still new to the baby and kids' retail world, we're so thrilled to share this journey with you.  Thank you for supporting our little shop--it truly means so much to us!

xo, Alee